One of the things ad-blocking will force people to reconsider is deals of the form "Person A pays Person B for the time and attention of completely unrelated Pe

One of the things ad-blocking will force people to reconsider is deals of the form "Person A pays Person B for the time and attention of completely unrelated Person C, who is not only completely unrelated to A and B but who is not even known to them beyond the most generic statistical demographic concepts." There's obviously nothing legally wrong with that contract, we're just forcing a re-evaluation of the moral rights Person A has over Person C given the above transaction.