This stuff works. Sometimes it seems to me that TV ads must be ineffective. Unlike a Web ad there is no direct link between the ad and a buy. So why does the

This stuff works. Sometimes it seems to me that TV ads must be ineffective. Unlike a Web ad there is no direct link between the ad and a buy. So why does the advertiser bother? Then I was buying life insurance. So I go to some lead generation website. I see a whole bunch of companies I had never heard of. Then I see Prudential. Rock. I see Metlife. Snoopy. I see ING. They sponsored the NYC Marathon that I ran in. I didn't get Metlife, so much for Snoopy...but I didn't get a company I had never heard of either. For a few I said "never heard of them" and for others I'm sure my eye just skipped right over them. Ads work and I bet they do work even on people who say "ads NEVER work on me." Really? When you are buying a new product, all the ad impressions you have had make absolutely NO difference? Are you sure?