3 ms·

Most advertising is just general brand awareness. They don't need you to click or to consciously decide "hey that looks cool." They want you to be standing in

Most advertising is just general brand awareness. They don't need you to click or to consciously decide "hey that looks cool." They want you to be standing in the soda isle of the grocery store when you are going to a party and someone asked you to pick up a drink. You don't have a strong preference. But you buy Coke because you know it. Just knowing about it is a huge advantage. That's why a lot of advertising is priced in "per impression." A lot of people will claim advertising has no effect on them, but that's BS. It does. So using adblockers costs the website roughly .2 cents per ad impression. I don't think you have some moral duty to view the ads, but they don't have some duty to give you a free website either.

massysett 11y ago
This stuff works. Sometimes it seems to me that TV ads must be ineffective. Unlike a Web ad there is no direct link between the ad and a buy. So why does the advertiser bother? Then I was buying life insurance. So I go to some lead generation website. I see a whole bunch of companies I had never heard of. Then I see Prudential. Rock. I see Metlife. Snoopy. I see ING. They sponsored the NYC Marathon that I ran in. I didn't get Metlife, so much for Snoopy...but I didn't get a company I had never heard of either. For a few I said "never heard of them" and for others I'm sure my eye just skipped right over them. Ads work and I bet they do work even on people who say "ads NEVER work on me." Really? When you are buying a new product, all the ad impressions you have had make absolutely NO difference? Are you sure?
kbart 11y ago
"Most advertising is just general brand awareness... you buy Coke because you know it" Very much true. I worked in a grocery store during my school summer and even though I didn't watch TV, I could know what products were being advertised on it just by watching people's buying habits. I even did a test -- named some products to my friend that watched TV and it was spot on.

massysett 11y ago

This stuff works. Sometimes it seems to me that TV ads must be ineffective. Unlike a Web ad there is no direct link between the ad and a buy. So why does the advertiser bother? Then I was buying life insurance. So I go to some lead generation website. I see a whole bunch of companies I had never heard of. Then I see Prudential. Rock. I see Metlife. Snoopy. I see ING. They sponsored the NYC Marathon that I ran in. I didn't get Metlife, so much for Snoopy...but I didn't get a company I had never heard of either. For a few I said "never heard of them" and for others I'm sure my eye just skipped right over them. Ads work and I bet they do work even on people who say "ads NEVER work on me." Really? When you are buying a new product, all the ad impressions you have had make absolutely NO difference? Are you sure?

kbart 11y ago

"Most advertising is just general brand awareness... you buy Coke because you know it" Very much true. I worked in a grocery store during my school summer and even though I didn't watch TV, I could know what products were being advertised on it just by watching people's buying habits. I even did a test -- named some products to my friend that watched TV and it was spot on.