It's not quite that extreme. Google needs publishers so they won't try to squeeze out "reddit" in this example. It's more that they or Facebook or whoever wil

It's not quite that extreme. Google needs publishers so they won't try to squeeze out "reddit" in this example. It's more that they or Facebook or whoever will charge a tax on every impression our hypothetical publisher sellers, reducing their take home revenue slowly over time as the fees add up and increase.