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"asked digital measurement firm ComScore -- which uses calls made by Facebook's apps as a proxy for time spent" How does ComScore go about measuring this? Do t
by nthitz 11y ago
"asked digital measurement firm ComScore -- which uses calls made by Facebook's apps as a proxy for time spent"
How does ComScore go about measuring this? Do they run background processes on devices that can detect network calls by other applications? Do they detect the traffic elsewhere in the network? Both of those seem unlikely, so I'm confused.
- nfa_backward 11y agohttp://www.comscore.com/applicationsdk http://www.comscore.com/applicationsdk
- Kallikrates 11y agoComScore is one of the larger providers of these statistics similar to Nielsen ratings they provide a library you setup in your app. see # 18: https://medium.com/ios-os-x-development/libraries-used-in-the-top-100-ios-apps-5b845ad927b7#.60hwtj4wo https://medium.com/ios-os-x-development/libraries-used-in-th...
- bosky101 11y agothere is no way fb let alone any self respecting app would do a cost-benefit analysis of added app size, security and scrutiny - and decide to embed an sdk just to make some marketers happy. i wouldn't be surprised if they made api calls with an extremely high sampling considering 1.5B people use the fb app.