One of the things I've started doing is having a generic title for a post/article on the actual website (Facebook Offices - Menlo Park) and then using a more e

One of the things I've started doing is having a generic title for a post/article on the actual website (Facebook Offices - Menlo Park) and then using a more editorialized title for social media sharing (Tour of Facebook's Sprawling Menlo Park Campus). Because I do all of the editing on the site, I remember a time when I just felt hollow trying to editorialize every post title published when some just didn't need to have any particular aspect of them highlighted.