I operate a SaaS that is based around Google Analytics Dashboarding (http://www.embeddedanalytics.com http://www.embeddedanalytics.com). I have never had succe

I operate a SaaS that is based around Google Analytics Dashboarding (http://www.embeddedanalytics.com http://www.embeddedanalytics.com). I have never had success with Google Adwords, very low conversion rate to signups (<2%). Traffic coming from referral sites (mostly stackoverflow.com) is much better.