4 ms·

I wonder how a future dominated by Facebook/Google advertisements will affect the multitude of adtech startups. They all aim to solve problems that the two gian

by vdnkh 11y ago

I wonder how a future dominated by Facebook/Google advertisements will affect the multitude of adtech startups. They all aim to solve problems that the two giants air aiming to accomplish by gaining control of the whole funnel. Combined with the rise of adblockers, will there be enough money left?

hackercomplex 11y ago
Facebook is keeping a tight lid on their core metrics around how effective their mobile advertising platform is. IMHO nobody really knows yet how effective mobile advertising is in the large, we're still in the early days. It'll all come out in the wash over the next decade or two.
jkot 11y ago
My guess is that easy & reliable micro-payment system emerges.
adTechGuy 11y ago
AdTech companies are completely fucked. Just totally and utterly fucked. Google and Facebook are kicking their asses left and right. Google "worked with" 3rd parties for the better part of a decade while they improved on their products, but now they are working to muscle them out by taking their best products and blocking them to adtech companies. They took youtube inventory out of their Ad exchange last year. It cost them nothing to do so but crippled a handful of video ad companies and exposed them as powerless. Criteo has long been held up as an example of a company that managed to forge its own way, but eventually they've started running out of gas too. Their stock price has been tanking since last summer. It's not surprising either. Criteo's bread and butter are dynamic ads, which show specific products to retail shoppers. Well Facebook rolled out its own version of that and it's pretty tremendous. Criteo has to resell that product or lose relevance to its customers but now its just a reseller instead of providing the ad serving and inventory for its customers. This destroys its value proposition majorly.

by vdnkh 11y ago

hackercomplex 11y ago

Facebook is keeping a tight lid on their core metrics around how effective their mobile advertising platform is. IMHO nobody really knows yet how effective mobile advertising is in the large, we're still in the early days. It'll all come out in the wash over the next decade or two.

jkot 11y ago

My guess is that easy & reliable micro-payment system emerges.

adTechGuy 11y ago

AdTech companies are completely fucked. Just totally and utterly fucked. Google and Facebook are kicking their asses left and right. Google "worked with" 3rd parties for the better part of a decade while they improved on their products, but now they are working to muscle them out by taking their best products and blocking them to adtech companies. They took youtube inventory out of their Ad exchange last year. It cost them nothing to do so but crippled a handful of video ad companies and exposed them as powerless. Criteo has long been held up as an example of a company that managed to forge its own way, but eventually they've started running out of gas too. Their stock price has been tanking since last summer. It's not surprising either. Criteo's bread and butter are dynamic ads, which show specific products to retail shoppers. Well Facebook rolled out its own version of that and it's pretty tremendous. Criteo has to resell that product or lose relevance to its customers but now its just a reseller instead of providing the ad serving and inventory for its customers. This destroys its value proposition majorly.