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Why only 50% of the ad spend? I think the article makes the case that all ad spend is moving to digital. Probably not ever reaching 100% but a lot closer to 100
by benlower 11y ago
Why only 50% of the ad spend? I think the article makes the case that all ad spend is moving to digital. Probably not ever reaching 100% but a lot closer to 100 than to 50.
- rubidium 11y ago50% is a guess based more on the linked article that shows the internet share of advertising's growth rate is slowing down (http://images.bwbx.io/cms/2014-02-28/ADS_revenue-after-5-years.jpg http://images.bwbx.io/cms/2014-02-28/ADS_revenue-after-5-yea...). Also look at the linked graph from the 1.29% article: http://images.bwbx.io/cms/2014-02-28/ADS_medium_share2.jpg http://images.bwbx.io/cms/2014-02-28/ADS_medium_share2.jpg Each generation of advertising takes over more, but magazine, radio, are remarkably robust. TV will remain too (even if some transfers to Hulu/Netflix/etc...).
- morgante 11y ago> 50% is a guess based more on the linked article that shows the internet share of advertising's growth rate is slowing down That's mostly due to the explosive growth of mobile, which it seems that graph leaves out.