Isn't this already happening? I suppose there's a business opportunity in making a spectacle of startups, but is it something you'd want your new company to end

Isn't this already happening? I suppose there's a business opportunity in making a spectacle of startups, but is it something you'd want your new company to endure. There's a lot of investment by founders and early employees in a startup. One slight design advantage could extinguish a business who may later become an incredible corporate machine. Admittedly I'd be curious about startups that would engage in such an activity. By why not go all out. Have founders wear padded sumo suits and battle on a massive trampoline. The last one standing after a 5 minute duel takes all.