I had contemplated that as well, but in other instances I don't think it would have played out the same way. (If the same thing were repeated, it might not work

I had contemplated that as well, but in other instances I don't think it would have played out the same way. (If the same thing were repeated, it might not work--this one just timed out nicely.) So, for many in a trademark dispute, lawyers may still be the way to go. My reason for referencing TechCrunch (specifically here) is that we tried doggedly to get on it with one of our startups. It proved to be very difficult to do, regardless of who we approached or how. We finally did get on for that project, but it took an awful lot of prodding and wrangling. This one, however, was done in a pretty casual way, and I just tossed Michael an email (on what was probably a rather slow day). It did strike me as notable that no matter what I said regarding the startup, none of it was as easy to get his attention with as this was. And I suppose that's the whole point. People like stories, not feature lists or pitches.