You forgot some useful data: "While our first customers came from the above mentioned sources, including press articles, presentations, etc., almost 80% of our

You forgot some useful data: "While our first customers came from the above mentioned sources, including press articles, presentations, etc., almost 80% of our first 100 customers came through referrals. Another interesting point at this stage: hardly any user or customer recommended us due to cash benefits or discounts. We offer a 10% discount to our users when they invite new customers. However, when we looked at the number of actual referrals, we realized this program had little response."