For argument's sake, imagine there were 1,000 people using adblock on Wired.com. They read 10 articles per week, some of which they actually enjoy. Suddenly, t

For argument's sake, imagine there were 1,000 people using adblock on Wired.com. They read 10 articles per week, some of which they actually enjoy. Suddenly, they disable their adblockers. Now, how much weekly ad revenue does Wired earn from those 1,000 visitors? There's no way it's $1,000 worth of ad revenue. In which case, you could be forgiven for thinking this move by Wired is not about solving the website adblock problem, but more a subscription drive. As an occasional reader I want a better deal on the subscription. Say, 20 cents per week. Apply a quota, cap my plan, all good. But $1 per week is not happening, and whitelisting the site is not happening. That's just me.