If you put a static ad image hosted on your own server on the page, something like http://wired.com/img/jhfkfhfuhi34cn2.jpg http://wired.com/img/jhfkfhfuhi34cn2

If you put a static ad image hosted on your own server on the page, something like http://wired.com/img/jhfkfhfuhi34cn2.jpg http://wired.com/img/jhfkfhfuhi34cn2.jpg, ad blocker will not be able to distinguish it from other images and won't block it. There is also common banner dimensions that get blocked, but it is easy to defeat by adding a pixel somewhere that fits into site design. Problem with this approach is that you can't just slap some random ad network script there and be done with it, no targeted ads, tracking etc - basically everything people don't like and a reason to use ad blockers.