I was about to whitelist the site (which I only visit occasionally), and as I approached the little uBlock Origin icon, I noticed the little supertext number: 2

I was about to whitelist the site (which I only visit occasionally), and as I approached the little uBlock Origin icon, I noticed the little supertext number: 28. I click on the icon: 28 requests blocked or 42% of the requests for the page. Thanks, but no thanks. The absolute first thing one must do before asking people to whitelist is to reduce the ad footprint.