Interesting PPC numbers. If they don't like the figures they were seeing > Whether it is “project management” (€ 6.00 per click), “social collaboration” (€ 4.

Interesting PPC numbers. If they don't like the figures they were seeing > Whether it is “project management” (€ 6.00 per click), “social collaboration” (€ 4.40 per click) or other similar keywords, the costs are in high ranges. They would absolutely hate my industry. HR software, the number one keyword for people looking for our app http://www.staffsquared.com http://www.staffsquared.com, is currently about £30 per click! It's symptomatic of this particular niche being occupied by incumbents who can afford not to optimise their Adwords campaign. I should probably write a blog post at some point about how we got around using Adwords to grow.