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I'm glad you found a strategy that got you your first 100 paying clients. But now you're unable to determine your CAC or CLV and have no idea how to scale acqui
by jjoe 11y ago
I'm glad you found a strategy that got you your first 100 paying clients. But now you're unable to determine your CAC or CLV and have no idea how to scale acquisition. Or at the very least, your CAC is through the roof because your employees are the ones hustling (social, support, visibility, etc). That's difficult to scale and/or measure properly.
Have you completely abandoned the traditional methods?
- mootothemax 11y agoI don't know why you've been downvoted, you're absolutely right: there's still a cost of acquisition here, and it's likely one that's pretty difficult to track down.
- annnnd 11y agoThat is true - do you have a suggestion? Apart from Facebook and AdWords, what kind of marketing should OP try?