Let me take another view on this. Adblocking is on the rise according to, basically, everywhere. I've installed it recently in my family computers since it'll p

Let me take another view on this. Adblocking is on the rise according to, basically, everywhere. I've installed it recently in my family computers since it'll protect them from many nasty stuff besides the ads. However, they are surely not able to add any site to the whitelist (they just know they don't get advertising). Furthermore, with population aging, I think that for the next 10-30 this will make the adoption even stronger. So let's say that it keeps going on until most of the people use some adblock. What is the situation then? Let's explore one option: No one sees advertising/tracking on the web. Newspapers, magazines and others have either adapted or died. So, for Wire's example, allowing for an ad-sponsored site makes no sense since most of the people use adblocking so there's not much public left. Now I don't know anything about paid online magazine, but I've read that their numbers are not so great. So who's left? - Websites that do it for free to scratch an itch such as codinghorror and Joel on Software. - Corporate blogs that act like news press to improve the brand. This could include Tesla's blog, SpaceX's news, etc. - Blogs that make it a content strategy so you buy their product such as GrooveHQ. - Personal or professional review sites with referral links. This is arguably a stronger change than when printed papers went online or when they went mobile, since their business model remained unchanged. It's a change of business model, so they will have to adapt somehow.