3 ms·

I'm sure market research has been done. But 52 dollars a year is probably too high a price for an ad free version of wired. I would pay maybe three or four dol

I'm sure market research has been done. But 52 dollars a year is probably too high a price for an ad free version of wired. I would pay maybe three or four dollars a year, which has to be more money than they would possibly make off of the advertising revenue I would generate in a lifetime.

jacquesm 11y ago
> which has to be more money than they would possibly make off of the advertising revenue I would generate in a lifetime. You are so terribly wrong about that.
- rsuelzer 11y ago
  Any links to research on how much advertising dollars the average website makes per unique visitor would be interesting to read.
  - jacquesm 11y ago
    Prime properties such as wired make really good money on their visitors. The 'average website' makes rather a lot less than that (hence the existence of supply side optimizers). The online version of the media kit for the wired property: http://www.condenast.com/brands/wired/media-kit/web http://www.condenast.com/brands/wired/media-kit/web No rates quoted but: http://adage.com/article/media/digital-cracks-50-ad-revenue-wired-magazine/238986/ http://adage.com/article/media/digital-cracks-50-ad-revenue-... Lists the ad revenues at 50% of the total (online + print), that was 2013. Last year: http://digiday.com/publishers/two-thirds-wireds-revenue-digital-brand-content/ http://digiday.com/publishers/two-thirds-wireds-revenue-digi... So you can see why they're panicking, adblockers are taking a significant bite out of their revenues. And then there is the print side: (~115K for a full page ad in the print magazine). http://www.wired.com/wp-content/uploads/2015/02/2015_WIRED_Media-Kit_1_15.pdf http://www.wired.com/wp-content/uploads/2015/02/2015_WIRED_M... Is a good primer into how a print/online property such as wired profiles itself to advertisers. Still trying to find an actual CPM / CPC rate for wired but no luck so far, but http://monetizepros.com/display-advertising/average-cpm-rates/ http://monetizepros.com/display-advertising/average-cpm-rate... Has premium display sitting at about $10 CPM and that's not a bad number compared to what I know about this field, the actual rate for a property such as wired would be a little higher than that (-15% agency fees), but not by much so that's a good starting point.

jacquesm 11y ago

> which has to be more money than they would possibly make off of the advertising revenue I would generate in a lifetime. You are so terribly wrong about that.

rsuelzer 11y ago
Any links to research on how much advertising dollars the average website makes per unique visitor would be interesting to read.
- jacquesm 11y ago
  Prime properties such as wired make really good money on their visitors. The 'average website' makes rather a lot less than that (hence the existence of supply side optimizers). The online version of the media kit for the wired property: http://www.condenast.com/brands/wired/media-kit/web http://www.condenast.com/brands/wired/media-kit/web No rates quoted but: http://adage.com/article/media/digital-cracks-50-ad-revenue-wired-magazine/238986/ http://adage.com/article/media/digital-cracks-50-ad-revenue-... Lists the ad revenues at 50% of the total (online + print), that was 2013. Last year: http://digiday.com/publishers/two-thirds-wireds-revenue-digital-brand-content/ http://digiday.com/publishers/two-thirds-wireds-revenue-digi... So you can see why they're panicking, adblockers are taking a significant bite out of their revenues. And then there is the print side: (~115K for a full page ad in the print magazine). http://www.wired.com/wp-content/uploads/2015/02/2015_WIRED_Media-Kit_1_15.pdf http://www.wired.com/wp-content/uploads/2015/02/2015_WIRED_M... Is a good primer into how a print/online property such as wired profiles itself to advertisers. Still trying to find an actual CPM / CPC rate for wired but no luck so far, but http://monetizepros.com/display-advertising/average-cpm-rates/ http://monetizepros.com/display-advertising/average-cpm-rate... Has premium display sitting at about $10 CPM and that's not a bad number compared to what I know about this field, the actual rate for a property such as wired would be a little higher than that (-15% agency fees), but not by much so that's a good starting point.