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While there may be some benefit to avoiding free riders, that definitely is not the goal. The goal is to hopefully prevent some new installs of ad blockers with

While there may be some benefit to avoiding free riders, that definitely is not the goal. The goal is to hopefully prevent some new installs of ad blockers with a hope that some of those existing free riders disable their ad-blockers on Wired or pay a subscription.

jacquesm 11y ago
If that was the goal then they went about it in a piss-poor way. The problem is not the ads, the problem is the tracking.