The headline is a bit overdramatic. The iPad isn't taking off like the iPhone, mainly because fewer people need it and not very many people are interested in re

The headline is a bit overdramatic. The iPad isn't taking off like the iPhone, mainly because fewer people need it and not very many people are interested in replacing it every other year. But it's still useful and bringing in a profit. The end of the article, however, does make a good point. All of these publications that were betting on jumpstarting sales again by all these new iPad users are very disappointed. No one has managed to keep the bundle + ads business model working and Facebook/Google/social is eating their lunch. So Apple's doing okay with the product, but one of the iPad's "killer apps" turned out to be a dud.