The key takeaway is the ever common mantra 'what is your sustainable competitive advantage?'. As many App Store developers have found out, design is not one. R

The key takeaway is the ever common mantra 'what is your sustainable competitive advantage?'. As many App Store developers have found out, design is not one. Rather, paying for exclusive license to a dictionary, and ensuring his apps are on the school syllabus was the path to success for this app. (Remind you of those TI calculators?)