The article is interesting, but it fails to consider one aspect. AWS is a line of products, very broadly defined, instead of a single product, with different le

The article is interesting, but it fails to consider one aspect. AWS is a line of products, very broadly defined, instead of a single product, with different level of maturity. You go from services like EC2 that are IAAS to RDS and co. that are PAAS to some foray into SAAS. I don't have first-hand insights, but my guess is that Amazon is working on many more products and offerings. And if it's not Amazon, are company running on AWS. So, I'm pretty sure that having a break-down of the internal numbers between service we could see many different growth curves superimposed. Some that still experience exponential growth, other still grow but with a slow-down. The sum is still an exponential curve. tl;dr: The growth will profile will depend a lot on the pace of product innovation AWS is able to provide. And that's different from, for instance, the Amazon Marketplace where the only innovation is going after a new category.