Hell, Jira started this way and has become a bloated, uber-customizable piece of software over the decade since. In a market like this, your company will not b

Hell, Jira started this way and has become a bloated, uber-customizable piece of software over the decade since. In a market like this, your company will not be a unicorn. If you ever make a billion dollar valuation, it will be the way Atlasssian did it - after many years of grinding through blood, sweat and tears. So you need to really love the problem and be passionate about serving your customers because that's the ONLY way you can win.