I read a few years ago that Tripadvisor (IIRC) was launching in Japan. They basically took the US version of the site and translated it. In testing, Japanese us

I read a few years ago that Tripadvisor (IIRC) was launching in Japan. They basically took the US version of the site and translated it. In testing, Japanese users had a high bounce rate and distrusted the site because it lacked information - too much white space. They redesigned it to make it more dense and less 'clean and elegant' and Japanese users trusted and used the site much more heavily. I looked, but can't find the link to this article. Perhaps Asian designers design sites like this because Asian users are turned on to them the same as we are to simple and focused sites.