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I did a case study on this in a design class. The design talent at apple didn't change much, but the quality of finished designs coming out did. This had more

by dtegart 17y ago

I did a case study on this in a design class. The design talent at apple didn't change much, but the quality of finished designs coming out did. This had more to do with slashing all the changes between what a designer wants and what the finished product is. When you don't let every middle manager have their say and force a change, then end result is better. And Jobs with his dominating personality was able to make this happen

pkaler 17y ago
Have you published this case study? I am interested in reading it.
larsr 17y ago
By promoting Ive, didn't Jobs actually affect a fairly large change in design talent? According to wikipedia: "He is internationally renowned as the principal designer of the iMac, aluminum and titanium PowerBook G4, MacBook, unibody MacBook Pro, iPod, iPhone, and iPad"