Design has a high degree of subjectivity so we (designers) can't always have great ideas. When great ideas don't appear we must be prepared to be called at our

Design has a high degree of subjectivity so we (designers) can't always have great ideas. When great ideas don't appear we must be prepared to be called at our work once we are "bluffing". The best strategy to "win the hand" is by making a valid logical argument. We know who is calling our bluff (logical minds) so we adapt to the "opponent". "Folding" is not an option, our management will never allow that. Normally good design doesn't need a valid argument and speaks by itself. But unfortunately we can't be sure that we will achieve it until the deadline.