3 ms·

Actually, Pepsi spent millions on this. It's completely valid...and ludicrous.

• wodenokoto 11y ago
  The design firm could easily have made this presentation as a way to justify a design they just thought "looked better and more fresh"
  • outside1234 11y ago
    That's exactly what they did. The real process was drinking whiskey and smoking pot (ala Mad Men). Then came the search for a board room palatable process to reach the same design.
    • bitwize 11y ago
      Parallel construction.