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I've always loved this absurd document. I think it must have been made after the new logo was designed, as a way to back-annotate a fake history of how it was d
by vatys 11y ago
I've always loved this absurd document. I think it must have been made after the new logo was designed, as a way to back-annotate a fake history of how it was developed.
Looking at the new Pepsi logo, this is all I can see:
http://blowatlife.blogspot.com/2009/02/pepsi-logo-response.html http://blowatlife.blogspot.com/2009/02/pepsi-logo-response.h...
- j4kp07 11y agoActually, Pepsi spent millions on this. It's completely valid...and ludicrous.
- wodenokoto 11y agoThe design firm could easily have made this presentation as a way to justify a design they just thought "looked better and more fresh"
- outside1234 11y agoThat's exactly what they did. The real process was drinking whiskey and smoking pot (ala Mad Men). Then came the search for a board room palatable process to reach the same design.
- bitwize 11y agoParallel construction.
- kepano 11y agoBased on the last two pages of the document which seem to outline a unified theory of the universe centered around Pepsi, I would tend assume the same.
- deleted 11y ago[deleted]
- conceit 11y agoActually, stands to reason, the different wavelengths of the swirls are explained by the Doppler-shift.
- sauere 11y agoOh boy did the Da Vinci Vitruvian Man reference made me cringe
- cbd1984 11y agoI got all the way to the twaddle about general relativity.