good point. I think it has more to do with the company's core values than the company's expertise. Most data centers have expertise in data centers operations

good point. I think it has more to do with the company's core values than the company's expertise. Most data centers have expertise in data centers operations, but they don't know where to focus. Google is a master in optimization, so they took it to the next level, even in data centers. Apple values design and user experience that it sets the focus on future product development etc.