I don't think it really needs to be 10x. It needs be significantly better at something, and enough so that you can get people to switch to your solution. Or yo

I don't think it really needs to be 10x. It needs be significantly better at something, and enough so that you can get people to switch to your solution. Or you might have a clever strategy for reaching potential customers that the elephant in the room hasn't reached yet. That could be enough to carve a niche on your own.