The logic here is astoundingly bad. "Developers will love it too, as it will serve as a semi loss leader, the same way the iTunes store does" Wait, the iTunes

The logic here is astoundingly bad. "Developers will love it too, as it will serve as a semi loss leader, the same way the iTunes store does" Wait, the iTunes store that rakes 30% of app transactions? That's a loss leader? It's a break-even leader in music, but is probably enormously profitable in apps. "Payouts and rates that put AdMob to shame." Having one ad network compete for developers, rather than dozens (all of which compete on one point: how much developers make off of them) will lead to higher CPMs? Please repeat high school economics.