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Advertisement is relevant. http://finance.yahoo.com/q?s=KO http://finance.yahoo.com/q?s=KO produces nothing of intrinsic value, yet it is valued at $185B. Why?
by pacala 11y ago
Advertisement is relevant. http://finance.yahoo.com/q?s=KO http://finance.yahoo.com/q?s=KO produces nothing of intrinsic value, yet it is valued at $185B. Why? Because they've built and maintained a very valuable brand, via advertisement. The day CocaCola is headed for bankruptcy is the day I start worrying about Google and Facebook.
- cplease 11y agoMarket cap is not the same thing as book value, and the book value of the Coca Cola brand is less than $80 billion. Google is up with Apple and Coca Cola as most valuable brands, but Facebook is not even top 10.