That is an important distinction. I hadn't really considered that. I think the reality is somewhere in between the two scenarios you outline here. I think my

That is an important distinction. I hadn't really considered that. I think the reality is somewhere in between the two scenarios you outline here. I think my peers' technological knowledge helps them understand how this service will be useful; whereas laypeople aren't quite getting it because they don't have any current services to compare it to. Maybe I should frame it as "its the x of chat" where x is some service or product they're familiar with?