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Look at pages 21, 26, 27, I think they pulled in a scientist to help with those... I'm not saying its all science, but part of the BS is trying to be science-y
by LarryMade2 11y ago
Look at pages 21, 26, 27, I think they pulled in a scientist to help with those... I'm not saying its all science, but part of the BS is trying to be science-y.
- duskwuff 11y agoNah. None of that is science; it just has a few sciencey-sounding words in it. My guess would be they were trying to come up with a post-hoc "scientific basis" for their branding decisions? The last page is particularly awful. Not only does it contain a glaring scientific error ("1 light year = 671 million miles per hour"), but it's completely meaningless from a branding perspective. I mean, what does "dimensionalize exponentially" even mean?