I can understand why customers skirted Homejoy, and I would likely do the same. I asked my original question because I had wondered if that was there attempt a

I can understand why customers skirted Homejoy, and I would likely do the same. I asked my original question because I had wondered if that was there attempt at solving a pain point. Perhaps they lost customers not because they wanted to save $20, but because they wanted that same cleaner back and Homejoy didn't offer that option. So the only solution was to talk directly to the cleaner and cut the middle man. However it sounds like the above might not be true and people truly just wanted to save $20 and the process of booking and paying the cleaner isn't a lot of work (text them, set up time, pay using square/cheque/cash).