> If you want to get featured in Techcruch or RWW or any high profile blog, you have to send them emails to get their > attention (opposed to they noticing you

> If you want to get featured in Techcruch or RWW or any high profile blog, you have to send them emails to get their > attention (opposed to they noticing you because you are a promising startup). I don't know about Techcrunch, but RWW started featuring my company without me contacting them at all, and with zero PR push other than word-of-mouth. It's possible to be too cynical about the process.