They add a phony fragment identifier to evade dupe checks -- a pretty pathetic way to augment traffic, unless there's a legit purpose for doing this that I'm no

They add a phony fragment identifier to evade dupe checks -- a pretty pathetic way to augment traffic, unless there's a legit purpose for doing this that I'm not seeing (in all cases, there is no genuine corresponding fragment ID anywhere in the page). signalvnoise and buzzfeed also do this.