Git is a steps away from being decried as "monoculture". Everything is on github because everyone uses it, and everyone uses it because everything is on github.

Git is a steps away from being decried as "monoculture". Everything is on github because everyone uses it, and everyone uses it because everything is on github. Github won for a few reasons. Their only real competitors were Bitbucket (which was originally Mercurial and was late to the git party) and Google Code (which was taken to pasture along with Wave and Reader). Bitbucket is not targeted at individual users. It is targeted at teams and companies. Atlassian has played in the small business/enterprise market for a while. As evidence by Atlassians "defeat" of FogBugz. http://movingfulcrum.com/why-fogbugz-lost-to-jira/ http://movingfulcrum.com/why-fogbugz-lost-to-jira/ Google just kind of gave up on Google Code and closed the doors because it wasn't the biggest kid in the playroom. Also the explosion of repo/package tools (Bundler, npm, cargo) and automation lead people towards browsing repos instead of static assets. Github provides a ton of tools to deploy to package managers like npm or PaaS's like Heroku dead easy. Github is not just a code repo, but a base for Continuous Deployment/Integration. " Github would benifit from the platform route over the software route. A cloud based software repo isn't particularly special. A one stop for managing code, deploying software, working tickets, hosting docs, and more is special. Github has great tooling around pushes/commits but not issues/docs. Markdown is great if you're a browsing a repo, but isn't nice for non programmers. I would much prefer something like readthedocs.org integrated in. Also github could look into offering services for enterprise customers. Github is fairly self service right now. They stand to make a fair amount of money charging for setting up deployments to AWS or Travis for you. Enterprise customers definitely overpay for simple stuff that could be done in an hour with proper docs.