I get the need for a nice rousing rebranding video, and I get that others tend to go over the top with superfluities and appeals to emotion, but Uber's 'connect

I get the need for a nice rousing rebranding video, and I get that others tend to go over the top with superfluities and appeals to emotion, but Uber's 'connecting the bits and atoms for the first time' just pushed me so far beyond eyerolling that it felt like I was being shown a video of Kalanick huffing his own fart. The 'Pepsi gravitational field' doc is pretty out there, but it seems to at least include rationales behind their process. Uber's just feels like they made the logo and then tried to connect it to some broader philosophical reasoning which just screamed pretension.