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Actually, this reminds me of "This Is a Generic Brand Video, by Dissolve" https://www.youtube.com/watch?v=2YBtspm8j8M https://www.youtube.com/watch?v=2YBtspm8j
by YuriNiyazov 11y ago
Actually, this reminds me of "This Is a Generic Brand Video, by Dissolve"
https://www.youtube.com/watch?v=2YBtspm8j8M https://www.youtube.com/watch?v=2YBtspm8j8M
It even has a wrinkled ethnic old man.
In other words, the new video shows that Uber executives lack the self-awareness to understand that they just made their company look like Walmart, Exxon-Mobile or Altria.
- bduerst 11y agoOr John Oliver's "jangly guitar music": https://youtu.be/X9wHzt6gBgI?t=2m21s https://youtu.be/X9wHzt6gBgI?t=2m21s
- randycupertino 11y agoAlso Blue's Traveler's The Hook: https://www.youtube.com/watch?v=pdz5kCaCRFM https://www.youtube.com/watch?v=pdz5kCaCRFM "It doesn't matter what I say So long as I sing with inflection That makes you feel I'll convey Some inner truth or vast reflection But I've said nothing so far And I can keep it up for as long as it takes"
- Thirdegree 11y agoPop 101 - Marianas Trench: https://www.youtube.com/watch?v=4kpWkV7IBUw https://www.youtube.com/watch?v=4kpWkV7IBUw "Get to the floor And hear some words you should know Like "DJ never let me go" Or "Shots and then we'll lose control" Or "baby, baby, baby, baby, baby" How about one more last word like "Hey girl, we've only got tonight" Some things just go together like Higher, desire, and fire Higher, desire, and fire"
- Tsagadai 11y agoThat is absolutely gold. I have been in rebranding meetings where almost that exact video has been shown.
- spott 11y agoThis reminds me of "Better Off Ted"[0], where the protagonist worked for veridian dynamics[1], a faceless multinational conglomerate. [0] http://www.imdb.com/title/tt1235547/ http://www.imdb.com/title/tt1235547/ [1] https://www.youtube.com/watch?v=Ia8OKMlqxLs https://www.youtube.com/watch?v=Ia8OKMlqxLs
- chupy 11y agoI miss that show, never understood why it actually got cancelled.
- SilasX 11y agoAny chance this was an immense practical joke on Uber or some other kind of troll?
- YuriNiyazov 11y agoNo, the problem with that theory is that the whole rebrand as well as the video obviously cost a huge pile of money, and a CEO that burns cash "for shits and giggles" won't have his job for very long.
- chris_wot 11y agoI dunno. Douglas Reynholm managed to outlast his father, despite being awarded Shithead of the Year by a feminist committee three years in a row. Hell, the guy put gold leaf in the water coolers, but he's managed to stick around.
- YuriNiyazov 11y agoI had to look that one up, but, uh, yea - your counterexample is a tv show character?
- chris_wot 11y agoI did it for the yucks.
- CamperBob2 11y agoIn other words, the new video shows that Uber executives lack the self-awareness to understand that they just made their company look like Walmart, Exxon-Mobile or Altria. Why would they not want to do that? Those companies are huge and successful. And at least Exxon and Wal-Mart have instantly recognizable, sensible-looking corporate logos.