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https://brand.uber.com/#bits-atoms https://brand.uber.com/#bits-atoms > "We leave no bit or atom unturned, to create industries that serve people, and not the
by chjohasbrouck 11y ago
https://brand.uber.com/#bits-atoms https://brand.uber.com/#bits-atoms
> "We leave no bit or atom unturned, to create industries that serve people, and not the other way around."
I thought I heard wrong, I had to rewind it.
This whole rebranding proposal must have seemed and felt so incredibly different to the Uber executives within the context of their conference rooms.
- eCa 11y agoYes, it is a good thing that they don't create people that serve industries. That would be creepy.
- DalekBaldwin 11y agoI thought they were trying to allay people's fears of their self-driving cars going full Skynet, but now I realize I probably misinterpreted what they meant by "the other way around": "We leave no person unturned, to create industries that serve bits and atoms."
- TeMPOraL 11y agoWell, this sounds creepy either way. "To Serve Man" comes to mind.
- reality_czech 11y agoYeah, that would mean creating... self-driving cars. Oh, wait...
- roymurdock 11y agoThat's the part where I lost it as well. I simply had to close the video after hearing that, it made me so uncomfortable.