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I thought their branding was pretty good before they did this. I find the app icon particularly mystifying.
by draw_down 11y ago
I thought their branding was pretty good before they did this. I find the app icon particularly mystifying.
- peteretep 11y agoI thought it was a new "app is updating" image provided by my phone at first
- throw_away 11y agoI thought it was some sort of chinese new year's thing like in trivia crack.
- __jal 11y agoI was going with Pacman, now middle-aged, eating square dots for fiber.
- such_a_casual 11y agolooks like a toilet seat to me
- calbear81 11y agoThey want to move away from the "black car" roots that was embodied by the original branding. Silver badge, dark motifs, etc. all evoke the limo/upscale transportation service and the new brand is all about the ways they've moved beyond that. I personally don't like the work too much but I get why they had to rebrand. The biggest challenge I see is the disconnect between what their internal culture appears to be to us techies (extremely cutthroat, willing to bend rules to sabotage competitors) vs. the brand they present to the world (we love kittens, we move cities).
- draw_down 11y agoAh, I guess that reason for rebranding does make sense. Still really don't get the app icon, though.
- joelrunyon 11y agoHard for me to find their icon on my phone now. Maybe I'll get used to it, but the big U used to stand out quite a bit.