4 ms·

I don't understand their branding. I'd love to buy "The Ubuntu Tablet", I don't really want to buy a "BQ Aquaris M10 Ubuntu Edition". It doesn't sound like I'm

I don't understand their branding. I'd love to buy "The Ubuntu Tablet", I don't really want to buy a "BQ Aquaris M10 Ubuntu Edition". It doesn't sound like I'm getting something from Canonical, but instead some alternate edition of a device by a company I don't know of. Especially since this is the only model being launched, why not offer a definitive edition? It's like if Google had called the "Google Nexus 6" the "Huawei Nexus 6P Android Edition"

tshannon 11y ago
Really good point, but I think Canonical is wielding much less influence in their hardware relationships than Google can, thus the <hardware manufacturer><software developer> official name. It seems childish to want your name first, but I believe it means a lot to some companies.
axx 11y ago
My guess is that this is just their launch device. I bet they will add other tablets from other manufacturers over time. Like with normal laptops, you can choose the hardware based on your needs. To me the software is key, not if the tablet is Ubuntu-branded.
morsch 11y ago
The M10 is an existing device sold with Android. You are getting an alternate edition of a device by a company you haven't heard of. (Confusingly the full device name is either M10 HD or M10 Full HD, with 800p or 1080p displays, respectively; the Ubuntu one seems to be the Full HD model.) The Nexus 6P is not available in another edition. But Google did, in fact, sell other devices much like you describe, though they were called "Play Edition" (running a non-customised stock Google Android).
- squeaky-clean 11y ago
  > The M10 is an existing device sold with Android. Ah, when I googled it, the first page only had results related to the Ubuntu announcement, so I wasn't aware. That confirms my suspicions though. I know it may not be entirely rational, but because of that, it feels like I'm buying into a fragmented device line. Like when buying an Android phone or Windows computer, you have to research brands and be careful you don't get a device that some crappy OEM filled with crapware or bugs/incompatibilities in the hardware. Like BQ will have more overall control over the device experience than Ubuntu. >But Google did, in fact, sell other devices much like you describe, though they were called "Play Edition" (running a non-customised stock Google Android). Yep, and I personally hated that convention, it's the OEM and Google admitting "Our device is actually much better, when you remove our custom modifications". It also didn't do very well (but that may have just been because of the prices of Play Edition devices).
blentrop 11y ago
Canonical say the M10 is ‘the first in a series of converged devices’, suggesting that more hardware will be announced in the coming months.

tshannon 11y ago

Really good point, but I think Canonical is wielding much less influence in their hardware relationships than Google can, thus the <hardware manufacturer><software developer> official name. It seems childish to want your name first, but I believe it means a lot to some companies.

axx 11y ago

My guess is that this is just their launch device. I bet they will add other tablets from other manufacturers over time. Like with normal laptops, you can choose the hardware based on your needs. To me the software is key, not if the tablet is Ubuntu-branded.

morsch 11y ago

The M10 is an existing device sold with Android. You are getting an alternate edition of a device by a company you haven't heard of. (Confusingly the full device name is either M10 HD or M10 Full HD, with 800p or 1080p displays, respectively; the Ubuntu one seems to be the Full HD model.) The Nexus 6P is not available in another edition. But Google did, in fact, sell other devices much like you describe, though they were called "Play Edition" (running a non-customised stock Google Android).

squeaky-clean 11y ago
> The M10 is an existing device sold with Android. Ah, when I googled it, the first page only had results related to the Ubuntu announcement, so I wasn't aware. That confirms my suspicions though. I know it may not be entirely rational, but because of that, it feels like I'm buying into a fragmented device line. Like when buying an Android phone or Windows computer, you have to research brands and be careful you don't get a device that some crappy OEM filled with crapware or bugs/incompatibilities in the hardware. Like BQ will have more overall control over the device experience than Ubuntu. >But Google did, in fact, sell other devices much like you describe, though they were called "Play Edition" (running a non-customised stock Google Android). Yep, and I personally hated that convention, it's the OEM and Google admitting "Our device is actually much better, when you remove our custom modifications". It also didn't do very well (but that may have just been because of the prices of Play Edition devices).

blentrop 11y ago

Canonical say the M10 is ‘the first in a series of converged devices’, suggesting that more hardware will be announced in the coming months.