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>the bright "ad" lozenge next to the paid results isn't explicit enough Yes, it is not explicit enough. The tiny yellow box is just a noise present on every se
by woobar 11y ago
>the bright "ad" lozenge next to the paid results isn't explicit enough
Yes, it is not explicit enough. The tiny yellow box is just a noise present on every search page. As any noise it will be ignored. Especially when everything else in these ads tries to look exactly as a valid search result.
- 0xffff2 11y agoSo what should Google do then? If a "tiny yellow box" is just noise, isn't a larger yellow box just more noise?
- tomjen3 11y agoGoogle has more options than just the size of the box: for one thing they could make the box surround the ad (that is a common UX design to show related elements) and put the word "ad" around the entire border or the box, like police tape. That would make it a lot clearer that it was an ad.
- woobar 11y agoGo back to a different background for ads, for instance.
- username223 11y agoOr simply put ads only in the right-hand column that is now entirely populated by ads. "Do you want the results our software comes up with? Then read left. Or do you want the results people pay us to show you? Then read right." This would be an honest business model, and if advertisers had to provide more value to searchers than Google's algorithm with their keyword bids, they might actually do something smart and useful.