"Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself." This is a broad statement. Taken at face va

"Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself." This is a broad statement. Taken at face value, this covers all native advertising - with articles/images/videos/thumbnails/etc intended to fit in with the content of the site/app.