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I've always loved Mozilla products, having been a non-stop Firefox user since beta (if anyone reads this at Mozilla, never ever kill the toolbar RSS feed suppor

I've always loved Mozilla products, having been a non-stop Firefox user since beta (if anyone reads this at Mozilla, never ever kill the toolbar RSS feed support!). Netscape prior, of course. I was hopeful for FirefoxOS and kept waiting for it to land in the US. I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'. The Mozilla browser. Using their dinosaur logo as the mascot. It just sounds hipper, more catchy, marketing matters. Normals seem to consistently mangle Firefox as 'Foxfire' among other oddities. I think this would help progress the Mozilla foundation/corporation's efforts. For interesting mobile initiatives, we still have Ubuntu Touch to keep an eye on. Their phone->PC docking idea is pretty good and makes a lot of sense.

ForHackernews 11y ago
> I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'. You're about ten years too late: http://www-archive.mozilla.org/products/mozilla1.x/ http://www-archive.mozilla.org/products/mozilla1.x/
- BuckRogers 11y ago
  That was Mozilla Navigator, as opposed to Mozilla Firefox. Mozilla Suite was the package.
- xiaq 11y ago
  GTK 1! I never thought it existed :)
currysausage 11y ago
> I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'. And throw away the last bit of brand recognition they have? Actually, they plan to do the opposite: call unrelated products Firefox Xyz because that's the brand that people know. Firefox (then Firebird) should have been Mozilla Browser, and Thunderbird should have been Mozilla Mail [1]. The codenames proved to be quite catchy though. > Normals seem to consistently mangle Firefox as 'Foxfire' among other oddities. Meanwhile in a parallel universe, normals consistently call Mozilla Browser the Godzilla Browser. [1] http://www.actsofvolition.com/files/mozillabranding/ http://www.actsofvolition.com/files/mozillabranding/
- BuckRogers 11y ago
  That's the default response right? I've thought about that, I just wonder if the current branding is an uphill battle, or was it the right choice? The regular users know what they're using and the day it updates to Mozilla with the new logo would generate some news and probably many people who left for Chrome to try it again. I don't think it's even been considered for the reason you state. But if it were attempted, the Electrolysis launch would be the time.

ForHackernews 11y ago

> I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'. You're about ten years too late: http://www-archive.mozilla.org/products/mozilla1.x/ http://www-archive.mozilla.org/products/mozilla1.x/

BuckRogers 11y ago
That was Mozilla Navigator, as opposed to Mozilla Firefox. Mozilla Suite was the package.
xiaq 11y ago
GTK 1! I never thought it existed :)

currysausage 11y ago

> I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'. And throw away the last bit of brand recognition they have? Actually, they plan to do the opposite: call unrelated products Firefox Xyz because that's the brand that people know. Firefox (then Firebird) should have been Mozilla Browser, and Thunderbird should have been Mozilla Mail [1]. The codenames proved to be quite catchy though. > Normals seem to consistently mangle Firefox as 'Foxfire' among other oddities. Meanwhile in a parallel universe, normals consistently call Mozilla Browser the Godzilla Browser. [1] http://www.actsofvolition.com/files/mozillabranding/ http://www.actsofvolition.com/files/mozillabranding/

BuckRogers 11y ago
That's the default response right? I've thought about that, I just wonder if the current branding is an uphill battle, or was it the right choice? The regular users know what they're using and the day it updates to Mozilla with the new logo would generate some news and probably many people who left for Chrome to try it again. I don't think it's even been considered for the reason you state. But if it were attempted, the Electrolysis launch would be the time.