Atwood is generally straightforward and doesn't bait. I think he means exactly what he says - Apple has taken us down this road, and other companies will follo

Atwood is generally straightforward and doesn't bait. I think he means exactly what he says - Apple has taken us down this road, and other companies will follow. But just like other companies haven't been able to make products as nice as Apple's, they probably won't make a DRM system as nice either (case in point, XBox Live). Do you really think that Motorola, Sony, the movies studios, or heaven help us, the RIAA, will pull off a system as nice as the iTunes DRM?