Essentially, it breaks down to if the non-journalistic party offers it to the journalist as part of the "review process" and it is disclosed it is ethical, if t

Essentially, it breaks down to if the non-journalistic party offers it to the journalist as part of the "review process" and it is disclosed it is ethical, if the journalist demands a random "gift" in exchange for running their story it is unethical. Speculation leans towards the latter being the case.