The dead giveaway that it is a puff piece written by a PR firm, and then only lightly edited to preserve the pretense of journalism being involved, is when the

The dead giveaway that it is a puff piece written by a PR firm, and then only lightly edited to preserve the pretense of journalism being involved, is when the piece describes the executives in glowing, hagiographic terms. The marketing team has the piece written glorifying the CEO, which in turn leads to more budget and promotions for the marketing team. The PR firm places the piece everywhere, which leads to more PR briefs. And the "reporters" are starving in a dying industry, so they'll do anything for a crust of bread and the odd review item they can keep. --- p.s. Don't tell me that hackers can't play the same game: http://paulgraham.com/submarine.html http://paulgraham.com/submarine.html